LinkedIn Lead Generation
Connect with Qualified Leads, Convert More Clients
GLOBUS DIGITAL MARKETING offers a highly effective LinkedIn lead generation service that enables you to connect with qualified leads and increase your client conversion rates. Our unique and differentiated LinkedIn marketing model has been optimized for delivering superior results when compared to many other lead generation services available in the market.
Leveraging LinkedIn for B2B marketing is a smart strategy
We will set up your LinkedIn profile and also run the show on your behalf to generate a flow of qualified leads consistently.
How We Do Differently
Our LinkedIn Approach
We enhance the quality and increase the quantity of your B2B sales leads with our value-first approach which is different and more detailed. It helps us achieve better traction for our clients by positioning them as thought leaders in their niche rather than projecting them as “pushy sales people”. And, we do this by offering curated content and personalized messaging.
What We Do Differently
Stage 1 – Strategy phase
This is the kick-off stage when the campaign starts. In this phase, we will closely work with you to craft a strategic LinkedIn campaign that focuses on achieving your marketing goals. You will receive a set of questions and templates that need to be filled out based on which we will create a prospecting map. We don’t offer a cookie-cutter solution. Everything we do is customized specifically for your campaign, so this phase is very important before we move forward.
Stage 2 – Build out phase
Based on the information gathered in the first phase we start establishing and optimizing your presence on LinkedIn. This involves various aspects like profile optimization, thought leadership platform setup, creation of content, the formation of curation Rolodex and more. We then start building a list of high-value prospects. Once that is done we run a LinkedIn group campaign and a messaging sequence with a focus on building meaningful relationships. We work to build familiarity and to increase your brand recall so your name consistently remains top of mind for your prospects.
Stage 3 – Outreach phase
Next up, we start reaching out to the core prospects in your database. We have worked with close to a dozen B2B companies and created a smart messaging sequence that is proven to create warm leads. So, we know how to leverage personal messaging and group communications for maximizing conversions. We deliver strategic messages to market your brand. We don’t spam. And we always stay focused on delivering messages that add value and increase the number of prospects in your sales funnel.
Stage 4 – Conversion phase
Once we start priming the pump, we leverage the community and prospects cultivated within LinkedIn and push for an appointment or meeting. At this stage, we typically hand over the lead to you as conversations are taken offline. We continue to follow-up with prospects via messaging sequences and LinkedIn ads as well as group communication in case they are not ready to work immediately. We have routinely seen very good conversions for our clients, and hence the ROI is very high.
In order for us to run this strategy, we will need complete access to your LinkedIn profile (or any other founder level / senior exec in the company) and it has to be upgraded to a premium membership or Sales Navigator membership. We strongly advise on leveraging LinkedIn advertising as well. However, it’s not a must.